Pioneer: Industry category. Pete Brown, was an innovator in the creation of advanced lighting products for off-racers and off-road recreational enthusiasts. Starting in his garage in Saugus, California, Pete began his quest to create better and more reliable lighting options for off road applications. Throughout his career his innovations became the industry norm as his KC HiLites logo became one of the most recognized icons in off road applications. He continued his quest to make off road lighting better and safer by pioneering the use of halogen lighting and eventually making HID lights the standard for night lighting in the off road racing community. Pete saw a unfilled need in the early days of the off-road sport and moved in to fill that void, and spent the next several decades constantly improving and innovating in his passion to bring better lighting products to the off-road sport.