Dave Cole is the man behind the global off-road phenomenon that is Ultra4 Racing and the series’ flagship event, King of the Hammers. The “King of” brand is visible around the world, with races in Europe, New Zealand, Canada, and Baja, in addition to East and West Coast US Series and a National Championship. Dave brought Ultra4 drivers and vehicles to China, where an astounding 17 to 20 million people tuned in to watch a televised exhibition. Back in the US, a documentary series “Journey to the Hammers” aired on ABC Sports. A racer at heart, Dave competes in other off-road race series and has many class wins and podium finishes to his credit. Photo: Doug Dienelt for Driving Line