Kelli is VP of Marketing and Motorsports Development at Impact/Mastercraft Safety. She has been a leader in the motorsports industry in working with motorsport event promoters to incorporate the latest developments and safety practices and products. She has served on the Select Committee of several SEMA Committees including the Motorsports Parts Manufacturer Committee and SEMA Young Executive Network, which earned her the title of Young Executive of the Year in 2003. She participates in the International Council of Motorsports Science Annual Congress, staying current with the latest updates on motorsports safety.