Never Give Up Award

The Never Give Up Award is presented by Laverne Unser in honor of her late husband, Louis. The recipient of the award is announced at the annual Induction & Awards Ceremony.

Recipients of the Louis Unser Never Give Up Award demonstrate a pursuit of excellence in the face of adversity. Louis Unser relentlessly fought through health issues to persevere in his passion for engine building. Like Louis, these individuals exemplify a ‘Never Give Up’ attitude in their off-road career, possessing a relentless attitude, indomitable spirit, and perseverance.

2021: Bob Ham

In front of a record crowd at the 2021 Induction & Awards Gala at the South Point in Las Vegas, Bob Ham was announced as the recipient of the 2021 Louis Unser Never Give Up Award. This year's award was presented by Yokohama Tire.

Bob Ham turned his love of off-road recreation into a personal and professional mission. He has spent more than 50 years dedicated to keeping public lands in the west open to the public.  Bob has been instrumental in the formation of several land-use organizations in the west, including the California Off-Road Vehicle Association (CORVA), which recently celebrated its 50th Anniversary.



Previous Winners

  • 2019 Ed Waldheim

    Racer, OHV advocate

  • 2018 Dick Landfield
    Hall of Fame Racer, Creator of Ford Rough Riders
  • 2017 Malcolm Smith
    Off-Road Motorcycle Legend
  • 2016 Charlie and Linda Engelbart
    SCORE International Volunteers
  • 2015 Rod Hall
    ORMHOF, Rod Hall Racing, 50 consecutive Baja 1000s

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