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Never Give Up Award

The Never Give Up Award is presented by Laverne Unser in honor of her late husband, Louis. The recipient of the award is announced at the annual Induction & Awards Ceremony.

Recipients of the Louis Unser Never Give Up Award demonstrate a pursuit of excellence in the face of adversity. Louis Unser relentlessly fought through health issues to persevere in his passion for engine building. Like Louis, these individuals exemplify a ‘Never Give Up’ attitude in their off-road career, possessing a relentless attitude, indomitable spirit, and perseverance.

2023: Chris Blais

The highs and lows of life can often be a cruel thing; in August of 2007, pre-running for the Vegas to Reno race, Chris had his terrible crash and lay in the hot desert sun for three hours with no feeling in his legs, waiting for the medical chopper. “I’m paralyzed from the sternum down and am currently still in the wheelchair. I’m doing the same things I enjoyed doing before--just a little differently now. I have no regrets and would do it all over again even if I knew that I would end up where I am now. Motorcycle racing was a life experience for me, and it made me the person I am today,” Blais declares.


Riviera Racing


  • 2022 George Hammel
    Engine Builder
  • 2020-2021 Bob Ham

    OHV advocate

  • 2019 Ed Waldheim

    Racer, OHV advocate

  • 2018 Dick Landfield
    Hall of Fame Racer, Creator of Ford Rough Riders
  • 2017 Malcolm Smith
    Off-Road Motorcycle Legend
  • 2016 Charlie and Linda Engelbart
    SCORE International Volunteers
  • 2015 Rod Hall
    ORMHOF, Rod Hall Racing, 50 consecutive Baja 1000s