Never Give Up Award
The Never Give Up Award is presented by Laverne Unser in honor of her late husband, Louis. The recipient of the award is announced at the annual Induction & Awards Ceremony.
Recipients of the Louis Unser Never Give Up Award demonstrate a pursuit of excellence in the face of adversity. Louis Unser relentlessly fought through health issues to persevere in his passion for engine building. Like Louis, these individuals exemplify a ‘Never Give Up’ attitude in their off-road career, possessing a relentless attitude, indomitable spirit, and perseverance.
2022: George Hammel
George Hammel began riding motocross in 1990, racing nationwide and winning numerous races and championships. In 1998 he broke his back during a professional motocross race in southern California. He was defined as a paraplegic by his doctors and told he would be confined to a wheelchair for the duration of his life. George has been busy proving the doctors wrong ever since.
2022 LOUIS UNSER NEVER GIVE UP AWARD
2020-2021 Bob Ham
2019 Ed Waldheim
Racer, OHV advocate
2018 Dick LandfieldHall of Fame Racer, Creator of Ford Rough Riders
2017 Malcolm SmithOff-Road Motorcycle Legend
2016 Charlie and Linda EngelbartSCORE International Volunteers
2015 Rod HallORMHOF, Rod Hall Racing, 50 consecutive Baja 1000s