The Never Give Up Award is presented by Laverne Unser in honor of her late husband, Louis. The recipient of the award is announced at the annual Induction & Awards Ceremony.
Recipients of the Louis Unser Never Give Up Award demonstrate a pursuit of excellence in the face of adversity. Louis Unser relentlessly fought through health issues to persevere in his passion for engine building. Like Louis, these individuals exemplify a ‘Never Give Up’ attitude in their off-road career, possessing a relentless attitude, indomitable spirit, and perseverance.
George Hammel began riding motocross in 1990, racing nationwide and winning numerous races and championships. In 1998 he broke his back during a professional motocross race in southern California. He was defined as a paraplegic by his doctors and told he would be confined to a wheelchair for the duration of his life. George has been busy proving the doctors wrong ever since.
Racer, OHV advocate