Frank Vessels enjoyed a successful career in off-road racing that spanned three decades and included 30 major race victories and four Points Championships. In 1972 Scoop was SCORE’s ‘Rookie of the Year’ and was honored as SCORE’s ‘Offroadsman of the Year’ in 1978. However, driving was just a part of Vessel’s many contributions to the sport. He always worked to help the sport develop a broader audience and to grow into the public mainstream. His 1980 SCORE Baja 1000 win, which was featured on ABC’s Wide World of Sports, was a part of that effort. Through his involvement with the “American Thunder” program, Scoop brought his long-time relationship with BFGoodrich into an alliance with Chevrolet and Mobile Oil. Not only did the resulting media machine represent his program on and off the track but it’s success motivated other companies and drivers to model their off-road racing programs in similar fashion. Scoop is one of the true pioneers who helped take the sport from it’s infancy into the modern era of corporate support and wide audience recognition.