“Ken Block was an entrepreneur and Pro Rally driver, but his legacy transcends business and sports.” -- Jeff Haden, Contributing Editor, Inc. Magazine
Block was a fiercely competitive driver - winning 23 rallies in the U.S., six- Global Rallycross Championship rounds, and being one of only four American drivers to score points in the World Rally Championship. But beyond the checkered flag, his work in marketing, branding, and entertainment in the automotive world - as well as bridging the gap between action sports and motorsports - inspired an all-new generation of fans and drivers through the billions of views that his content had gained worldwide.
“For Ken, marketing was more than just an opportunity to build his name, or please sponsors, it was the ability to create passion around racing. He operated with an ‘all boats rise with the tide’ ethos. Even the companies he founded, DC Shoes and Hoonigan, carried on this goal, to lift the opportunities of others in action sports, motocross, rally, and off-road racing.” -- Lucy Block
Ken Block passed away in 2023 at the age of 55 in a snowmobiling accident near his home in Utah. The FIA retired Ken Block’s #43 in the World Rally Championship for 2023 in tribute. Listening to Ken’s fans, 43 Institute proclaimed April 3 as National Ken Block Day.
“It would not be overstepping to say Ken Block was the most influential motorsports athlete of our generation.” – Travis Pastrana
In Ken’s own words: “At some point in my life, I basically said take every day as a day to learn something… You just learn so much through life. I really don’t have any regrets. I try to inspire people to be creative and live a fun life. And don’t be an a**hole. At the end of the day the motivation is to be successful. At the end of the day the motivation is to have something you have a lot of pride in.”
43 Institute is a non-profit foundation set up in Ken Block’s memory, with the mission to create pathways and provide resources for underserved, highly driven ‘motivated misfits’ whose aspirations lie in action sports, motorsports, and the creative arts. For more information or become involved, please visit www.43i.org.
Ken Block's Hall of Fame induction video.
Hall of Fame Highlight: "Why isn't everyone having more fun?" -- Ken Block
As told by his friend and business partner Brian Scotto at Ken's induction into the Off-Road Motorsports Hall of Fame.
Ken Block's friend and business partner Brian Scotto spoke in tribute to Ken on behalf of the Block family at the Induction Ceremony.
