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Gala News: Tread Lightly! Presents Facebook Live with Charlene Bower

Gala News: Tread Lightly! Presents Facebook Live with Charlene Bower

ORMHOF welcomes Tread Lightly! as the 2023 sponsor of Facebook Live with Charlene Bower from the Hall of Fame Induction & Awards Gala presented by 4 Wheel Parts.

Charlene will be live on the ORMHOF Facebook page from 5 to 7 pm Pacific on Saturday, September 9 with interviews and color commentary live from the Cocktail Reception prior to the 2023 ORMHOF Gala, including the ORMHOF Walk of Fame presented by AOE American Outdoor Events, and the ORMHOF Silent Auction presented by SCORE International. 

Watch Facebook Live from the ORMHOF Gala with Charlene Bower presented by Tread Lightly!

Dubbed "Off-Road's Biggest Night of the Year", the annual ORMHOF Gala draws a who's who of off-road to welcome a new class of inductees to the Hall of Fame at the South Point Hotel Casino and Spa in Las Vegas, Nevada.  The ORMHOF Class of 2023 includes Jeff Cummings, Scott Douglas, Evan Evans, Helen 'Sugar' Fields, Scot Harden, Mary McGee, Tom Morris, Lee 'Fud' Sieck, and Russ Wernimont.  Rising Stars of off-road will also be in attendance, as the Voters Choice in the 2023 Impact Awards presented by Yokohama Tire will be announced in six categories: Adventure, Desert, Industry, MX | ATV, Rock Sports, and Short Course.   Clean-Dezert will receive the ORMHOF 2023 Land Use Donation, Chris Blais will be presented with the Hall of Fame's 2023 Louis Unser Never Give Up Award, and Baja Pits will be recognized with the ORMHOF 2023 Dick Landfield Helping Hand Award.  

ORMHOF would like to thank Tread Lightly! and Charlene Bower for their support of the Off-Road Motorsports Hall of Fame.

About Tread Lightly!

Tread Lightly! is a non-profit organization that leads a national initiative to promote the responsible use of motorized vehicles when recreating outdoors. Our goal is to balance the off-road and off-highway vehicle (OHV) users’ need for adventure with the need to conserve the places where they ride and explore.

To support this, we offer a wide range of projects, programs, trainings, and educational materials to promote a responsible outdoor recreation message. Our work includes educating off-road and OHV users on responsible riding practices, reducing the impact on the environment and protecting natural and cultural resources.

As a member-based organization, we rely on the support of our members and industry partners to deliver programs and complete trail restoration projects that make a meaningful impact on the environment, the off-road community and the neighboring communities where they play. Thank you for being a part of our mission to promote responsible off-road and OHV use and for doing your part to “protect the adventure” for future generations.

Tread Lightly! is the nation’s only source for a full line of motorized and even non-motorized outdoor ethics training and education materials. Tread Lightly!’s educational materials include: quick-tip brochures, online awareness courses, how-to videos, teaching materials, and a line of children’s materials featuring Tread Lightly!’s mascot, named Lightfoot®.

In 2003, Tread Lightly! launched its Tread Trainer™ program. Tread Trainer is a train-the-trainer program designed to develop a nationwide community of volunteers promoting Tread Lightly!’s ethic of responsible, motorized vehicles use.

Tread Lightly!’s positive message of balancing outdoor ethics with motorized recreation has reached more than 200 million people through strategically-designed public service announcements for print, radio, television and the web. More than $1 million in advertising space is donated each year to expose Tread Lightly!’s important issue-related messages. News coverage highlighting Tread Lightly! and its message reaches millions of people every year.

The Tread Lightly! trail maintenance projects and programs, some times called “stewardship projects”, are designed to keep motorized recreation trails and riding areas open and accessible by providing much needed resources for backlogged maintenance and trail restoration projects. Importantly, funding for these initiatives comes heavily from contributions from our members and industry partners.

Through the support of multiple industry partners, Tread Lightly! facilitates over 100 trail restoration and maintenance projects every year. Tread Lightly! recognizes that one of the best ways to promote responsible motorized recreation is to get off-road and off-highway vehicle (OHV) users involved in the care of their favorite recreational areas. Tread Lightly! can help individuals and clubs organize clean-ups, trail maintenance work days, or conduct ethics education and outreach in their local communities.

About Charlene Bower

Charlene Bower’s first job was changing dirt bike tires at a motorcycle shop in Northern California.  She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009.  She built a media group using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4×4 offroad market.

Today Charlene utilizes all of her experiences to give back through the Ladies Offroad Network program that delivers thousands of ladies proper knowledge base and confidence for offroading.

Charlene doesn’t spend all of her time behind a desk, she’s actually a dirt bike rider and hard core wheeler. In 2014 and 2015, she earned the title of “Fastest Girl Up Backdoor” at the King of the Hammers Backdoor Shootout.  With different contest winners in her co-driver seat, her team took 2nd in 2015 RallyVenture and in 2016 they placed 1st in the Rebelle Rally and 2nd in the Pro Class at 36 Hours of Uwharrie.

Charlene has been recognized by BFGoodrich Tires as one of their Performance Team Members, and was voted by peers as an Off-Road Motorsports Hall of Fame Industry Rising Star in 2016 and ORMHOF Advocate Award winner in 2018. In 2017, Charlene obtained her training certification from the International 4-Wheel Drive Trainers’ Association.  In 2018 and 2020, Charlene continued her education path earning her Wilderness First Aid certification.

As a champion for women in offroad, Charlene has spent the last five years crossing the country multiple times hosting offroad educational classes impacting thousands of ladies, and men. Online she offers programs to learn in a fun and encouraging environment.

 Charlene also serves on the Tread Lightly! board of directors.

About the Off-Road Motorsports Hall of Fame

The Off-Road Motorsports Hall of Fame was established in 1978 by racing promoter and NORRA founder Ed Pearlman to recognize and honor those individuals and organizations whose lifelong contributions to off-road motorsports have set a standard for others to follow. In 1995, legendary off-road racer Rod Hall became ORMHOF chairman, a position he held for more than twenty years, before selecting current chairman Mark McMillin as his successor.

The mission of the Off-Road Motorsports Hall of Fame is to educate and inspire present and future generations of the off-road community by celebrating the achievements of those who came before.  Off-Road Motorsports Hall of Fame inductees represent excellence and achievement in many areas of off-road, including advocacy, journalism, industry, rock sports, desert racing, short course, and rally.  

ORMHOF maintains a collection of vintage off-road vehicles that are displayed at museums around the country, as well as an extensive online archive of print, images, and videos, with more content added as funds become available.  The Hall of Fame Off-Road Registry invites clubs, organizations, events, businesses, and individuals with fifty years or more of history in off-road to apply for Hall of Fame heritage status in the official archives of the Off-Road Motorsports Hall of Fame. 

The Off-Road Motorsports Hall of Fame is funded through donations, individual memberships, and industry partners. A 501c non-profit organization, ORMHOF has earned a GuideStar Non-Profit Gold Seal of Transparency for 2023.

ORMHOF is guided by an all-volunteer board of leaders in the off-road community, including chairman Mark McMillin and board members Frank ‘Butch’ Arciero Jr, Dave Cole, Frank DeAngelo, Bud Feldkamp, Jeff Furrier, Bob Ham, Josh Hall, Gary Haugley, Rich Klein, Rafael Navarro III, Fardad Niknam, Bonnie Vessels, and Rory Ward.

We invite you to browse the ORMHOF online collections of print, images, and video, and to learn more about how to join, partner, or donate. Legends live at