Rick Pewe

Rick Pewe

Singling out Rick Péwé’s most significant impact on off-roading is difficult as his contributions reach into virtually all aspects of the sport. The one overriding aspect of his contributions probably involves his nature of grounded teaching that has made him an influencer of trends and a motivator of passion in each of the positions he has held within the industry.
From being a 4×4 counterman to owning his own shop to working alongside magazine editors and ultimately becoming the Editor-in-Chief of “Petersen’s 4-Wheel & Off Road” magazine, Rick has always quietly taught his “children” (who now number in the tens of thousands) in the ways proper wheeling. The influence of his teaching has affected trail-ride Jeep style and function, has helped create several 4×4 competitions, and has been a call to action for magazine readers and advertisers to become more involved in making off-road vehicles more pure and more functional.

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