In 2007, while still racing NASCAR full-time Gordon became the first American to win a Stage in the Legendary Dakar Rally. Gordon has competed in “the world’s most difficult race” representing the United States 14-times, claiming 10 stages wins and a third place overall.
In 2012, he founded the Stadium Super Trucks series. Based on Off-Road Motorsports Hall of Fame inductee Mickey Thompson’s concept, the series began there but has evolved as a popular support event at major road races in the U.S. and abroad. The Super Trucks put on a spectacular show, soaring over jumps and banging fenders in front of awestruck crowds. With Stadium Super Trucks, Gordon has brought off-road racing to a whole new audience and introduced a new form of motorsports to the world. As a driver-owner, Gordon himself has won the series title twice (2013, 2014) while claiming 19 race wins.
In addition to his racing, Gordon is one of the most influential people in the off-road industry. In 2018, he launched a UTV he designed exclusively for Arctic Cat/Textron. The much-anticipated Wildcat XX design was based off the years of Gordon’s experience and knowledge in off-road racing. With positive reviews and results the Wildcat XX was voted UTV of the Year for 2018.
Robby is the son of racing legend Bob Gordon, an early pioneer in the sport of off-road. Bob Gordon was inducted into the Hall of Fame as a Legacy Inductee in 2017. Bob and Robby are only the second father and son Inductees in Hall of Fame history. Robby’s son, Max, is the third generation in the Gordon off-road racing family. Max became the youngest driver to ever compete and finish the Baja 1000 in 2017 at the age of 9.