Tracy Valenta began off-road racing in 1971. One of his many significant impacts on the world of off-road motorsports was his promoting a foundation of a Team concept and a professional image for his drivers and as a team owner. Tracy and his Party Ice team were considered the premier off-road racing organization of the 1970s and ‘80s by the media, race promoters as well as by his competitors. He promoted his team to increase publicity to not only put fans in the stands but to help his competitors as well harvest sponsorships and grow the sport.