Bill served as Chairman of 4WD events for 20 years and actively led the committee that organized the annual Indio Sidewinder Cruise, a popular trail ride through the desert. About the time Bill formed the Indio 4WD Club he became friends with mystery writer Earle Stanley Gardner. Together they traveled the deserts of California and Mexico, co-writing a number of articles about off-roading for magazines such as Popular Science and Ford Times. He was a founding member of the National Four-Wheel Drive Association, serving as a director for five years. Although the National Four-Wheel Drive Association would eventually fold, two of the founding members went on to establish the United Four-Wheel Drive Association, which has grown to become the largest group of 4WD enthusiasts in North America.