I started in the Off-Road Industry in 1997 with Mt. Logan Off-Road, then started Impulse Off-Road, and now own Crossfire Offroad. We started Rock-Slide Engineering, which was sold with Mt. Logan Off-Road in 2009. I worked as the Off-Road Operations Manager at Miller Motorsports which put me at the Ford Performance Racing School where I started the Raptor Assault Program. I have worked with BFGoodrich Tires for the past 20+ years in marketing events and tire launches, tire training classes, and tire development and testing.

We started competitive Rock Crawling in 1999, took a break in 2007, and came back when King of the Hammers started the EMC Races. We are currently part of Ford Racing and are racing a Ford Bronco Raptor in the 4600 Stock Class of Ultra4. I was the 2025 Ultra4 4600 Class Champion. I have raced the Baja 1000 with Ford Racing, as well as, for BFGoodrich in the Wide Open Class. I love every facet of the Off-Road Industry.

Recent Accomplishments:

2025 4600 Class Champion 2024
2025 Mint 400 class winner
3rd, 5th, and 4th at King Of The Hammers the past 3 years
1st Place 2026 Big Sky 200
1st Place Silver State 300

Major Sponsors are Ford Racing, Crossfire Offroad, BFGoodrich Tires, Fox Racing Shox, and Priority 6

“Offroading is a way of life for me; I eat, breathe, and sleep off-road. I hope to become more competitive in the Bronco and Raptor R, build a stronger business with Crossfire Off-Road, and be a better leader for the team of guys at the shop.” – John Williams

Archives:

I had the opportunity of being the driver of record for the BFG Baja Challenge Team which was successful in winning our class in the 2021 Baja 1000. A great start to the last 12 months.

I have been working with BFGoodrich Tires and Teleflow to bring a Central Tire Inflation System that works to the Off-Road and Racing Community for a few years. The decision was made to build a 2021 Jeep Wrangler that would debut at King Of The Hammers 2022 in five short weeks. We were on track to finish 4th place in the stock 4600 class, but a part failure unrelated to the CTIS system prevented that from happening. We got back from the Hammers, fixed the issue, and went on to win the Jeepspeed 2700 Cup Class at the 2022 Mint 400. We finished 2nd at the next Ultra 4 Race in Moab, 1st at Ultra 4 Prairie City, and currently sit in 2nd Place for the West Series and in 4th Place behind the Broncos in the National Points. We will be headed to Oklahoma for the finals prepared and ready, and will follow that up by returning to the Baja 1000 with Team BFG.

To say Off Roading is my Life may be an understatement. I have owned a 4WD Shop in Utah since 1997. We started with Mt. Logan Off-Road, added Rock-Slide Engineering, and now have Impulse OffRoad and Crossfire Offroad.

My brother and I started competing in Rock Sports in 1999 where the passion for off-road competition and innovation was fueled. We compete to validate our work as a shop along with the parts that we use in our builds. If the parts survive the abuse of racing they are great options for our customers.

I also work at the Ford Performance Racing School, where I helped get the Raptor Assault Program started along with teaching tire training programs for Michelin/BFGoodrich. We have always looked to the future and are excited to bring the technology of CTIS to the Consumer Market, Racing, and the OEM segment through BFGoodrich ActivAir. We are currently working on building our own products for the new Ford Bronco, Jeep Wrangler, and Gladiator and some for the towing market. Our future revolves around Off-Road and we hope to expand more in the product development and testing market--Which will in turn lead to more racing!