Joey DiGiovanni is the founder of UTV Underground, serving until recently as the co-owner and CEO. While he recently took a position with 4 Wheel Parts, it’s Joey’s contribution to the creation of UTV Underground and its impact on the sport of off-road that landed him a spot in this category. Joey started UTV Underground in 2008, and with the help of partners Matt & Josh Martelli of Mad Media, built the brand into the powerhouse that it is today. Joey is quick to give credit to others. “Ultimately, your success is dependent not just upon the work you create, but the people who you create it for,” says Joey, “I was blessed with being a part of an industry that returned so much of the love I put out. I didn’t build this site or brand, the members, racers, and community did.”